At 78, Cher continues to defy age and expectations, delivering a standout performance at the 2024 Victoria’s Secret Fashion Show. The event, held in New York City, marked Victoria’s Secret’s return to the runway after a five-year hiatus, featuring a reimagined show that champions inclusivity and empowerment in a modernized brand image.
Donning an ethereal ensemble created by famed designer Bob Mackie, Cher dazzled the audience with her timeless hits, including “Believe” and “If I Could Turn Back Time.” The outfit, crafted to match the show’s ethereal theme, featured flowing fabrics and sparkling embellishments, capturing the singer’s iconic flair. Cher shared her gratitude for being part of the show, aligning with its redefined message of celebrating individuality and confidence.
The Victoria’s Secret Fashion Show’s New Direction
The 2024 fashion show was a milestone for Victoria’s Secret, symbolizing a comeback after the brand faced criticism over its lack of diversity and representation. With its revamped approach, the brand showcased models from diverse backgrounds, body types, and ages, creating an inclusive runway experience. The runway was set in a freshly renovated Manhattan venue, blending fashion, music, and art for an immersive experience.
This new direction aims to resonate with today’s consumers, who prioritize authenticity and representation. Victoria’s Secret CEO Martin Waters emphasized the importance of adapting to changing consumer values, stating, “Our vision is to reflect and celebrate the women who wear our brand. It’s about more than fashion; it’s about empowerment.”
Economic and Cultural Impact
The show’s return also brings an economic boost to New York City, especially for the local fashion and hospitality sectors. According to the New York City Economic Development Corporation, events like this generate millions in revenue from tourism and media. As one of the fashion industry’s major players, Victoria’s Secret’s annual revenue exceeds $6 billion, and the fashion show is expected to reinforce its global presence.
The brand’s decision to incorporate stars like Cher reflects a strategy to blend entertainment with fashion, appealing to a broad audience. Celebrity attendees at this year’s show included Dua Lipa, Kim Kardashian, and Serena Williams, while pop stars like Dua Lipa and Maluma performed, creating a concert-like atmosphere. Social media platforms were flooded with posts from the event, amplifying the reach and engagement among fans worldwide.
Cher’s Legacy and Influence
Cher’s participation in the show resonated deeply with fans. Over her six-decade career, Cher has been known for her bold self-expression, pushing boundaries in music and fashion. Her involvement in this year’s show highlighted her enduring influence and her alignment with the show’s message of empowerment. Cher’s performance added a nostalgic yet powerful touch, bridging generations and underscoring that confidence transcends age.
A New Era for Victoria’s Secret
Victoria’s Secret has been on a journey to reshape its image, listening to consumer feedback and rethinking its approach to representation. By featuring a mix of established and new talent, the brand aims to attract both loyal fans and a new generation that values diversity and empowerment in the fashion industry.
As the lights dimmed after Cher’s performance, the message was clear: the brand is evolving, moving toward a vision that embraces all forms of beauty and celebrates individuality.